Comments on: Google Mail’s “Auto Unsubscribe”, is it pointless? http://www.jakeisonline.com/blog/email-marketing/google-mails-auto-unsubscribe-is-it-pointless/ Jake Holman - Web Designer, Developer & Email Marketing Consultant for Mailvivo. Mon, 12 Sep 2011 11:14:45 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Jake Coleman http://www.jakeisonline.com/blog/email-marketing/google-mails-auto-unsubscribe-is-it-pointless/comment-page-1/#comment-639 Jake Coleman Mon, 12 Sep 2011 11:14:45 +0000 http://www.jakeisonline.com/?p=196#comment-639 They never did implement this. They never did implement this.

]]> By: Chris Wheeler http://www.jakeisonline.com/blog/email-marketing/google-mails-auto-unsubscribe-is-it-pointless/comment-page-1/#comment-5 Chris Wheeler Fri, 24 Jul 2009 15:07:58 +0000 http://www.jakeisonline.com/?p=196#comment-5 Gmail has never been as sender friendly as the other ISPs. I believe there are a lot of people who would agree with me on this. They've had a beta FBL program in place now for years (I know b/c I got Amazon signed up on it) but it's anyone's guess as to when they'll actually roll this out to the world. They also don't allow support for ESPs currently in their beta program. Re: the unsubscribe functionality they've introduced, I think this is a small step in the right direction. But, keep in mind Hotmail has been doing this for years. By no means do I think it's magnanimous of them to offer this or innovative. And I totally agree that there should be another option that's easily presented (they have it now but it's hidden in their app) to allow someone to _just_ unsubscribe and _not_ report spam. Finally, I've still not seen this in action anywhere so am hesitant to say it's in place. Who knows what Gmail considers "spam" and which senders they're enabling this for. I sure am not seeing this functionality anywhere with my own testing. Gmail has never been as sender friendly as the other ISPs. I believe there are a lot of people who would agree with me on this. They’ve had a beta FBL program in place now for years (I know b/c I got Amazon signed up on it) but it’s anyone’s guess as to when they’ll actually roll this out to the world. They also don’t allow support for ESPs currently in their beta program.

Re: the unsubscribe functionality they’ve introduced, I think this is a small step in the right direction. But, keep in mind Hotmail has been doing this for years. By no means do I think it’s magnanimous of them to offer this or innovative. And I totally agree that there should be another option that’s easily presented (they have it now but it’s hidden in their app) to allow someone to _just_ unsubscribe and _not_ report spam.

Finally, I’ve still not seen this in action anywhere so am hesitant to say it’s in place. Who knows what Gmail considers “spam” and which senders they’re enabling this for. I sure am not seeing this functionality anywhere with my own testing.

]]> By: Josh http://www.jakeisonline.com/blog/email-marketing/google-mails-auto-unsubscribe-is-it-pointless/comment-page-1/#comment-4 Josh Fri, 24 Jul 2009 02:43:44 +0000 http://www.jakeisonline.com/?p=196#comment-4 I can see what Google has tried to do, which is good, however, there are a lot of implications to their strategy which you've pointed out. I don’t necessarily believe that they have failed, their logic is sensible, but I do think that it throws a punch towards legit ESPs. I can see what Google has tried to do, which is good, however, there are a lot of implications to their strategy which you’ve pointed out. I don’t necessarily believe that they have failed, their logic is sensible, but I do think that it throws a punch towards legit ESPs.

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